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题名: Analysis of online dual-channel supply chain based on service level of logistics and national advertising
作者: He, LH(何丽红); Liao, Xi; Zhang, Zhe George; Haug, Peter
收录类别: SCIE ; SSCI ; EI
出版日期: 2016-08-19
刊名: Quality Technology and Quantitative Management
卷号: 13, 期号:4, 页码:473-490
出版者: NCTU-NATIONAL CHIAO TUNG UNIV PRESS
出版地: TAICHUNG
英文摘要: With the fast growth of e-commerce, not only many manufacturers have engaged in direct online sales, but also retailers enter the e-commercial market to increase their sales. In addition, due to the computer literacy penetration, more consumers are willing to make purchases online for convenience and time saving. In practice, manufacturers may have two web-based selling channel options, selling products through e-retailers or selling products directly to customers through their own websites. In this paper, we consider an online dual-channel supply chain consisting of one manufacturer and one e-retailer, in which customers can purchase products from either the e-retailer channel or the manufacturer's website channel. Such a two-channel system not only creates unprecedented opportunities, but also adds new competition between the manufacturer and e-retailer channels. This paper focuses on the strategies of the manufacturer and the e-retailer under two price decision models, pricing uniformly by the manufacturer or pricing separately. We also consider the effect of the national advertising, which can stimulate potential purchase behaviour to some degree. It is assumed that the demand is simultaneously influenced by price and logistics service level. We find that the logistics level is proportional to the e-retail price under four different models. In addition, the logistics service level positively influences the national advertising expenditure of the manufacturer. Using numerical analysis, we find that when the manufacturer decides to invest in the national advertising and both players of supply chain set price separately, both the supply chain and customers can achieve a win-win situation if the e-retailer improves its bargaining power.
关键词: Dual-channel supply chain ; logistics service level ; national advertising ; price decision model
作者部门: (1) School of Management, Lanzhou University, Lanzhou, China ; (2) Beedie School of Business, Simon Fraser University, Burnaby, Canada ; (3) Department of Decision Sciences, Western Washington University, Bellingham, WA, USA
通讯作者: Zhang, ZG (reprint author), Lanzhou Univ, Sch Management, Lanzhou, Peoples R China. ; Zhang, ZG (reprint author), Simon Fraser Univ, Beedie Sch Business, Burnaby, BC, Canada. ; Zhang, ZG (reprint author), Western Washington Univ, Dept Decis Sci, Bellingham, WA 98225 USA.
学科分类: Engineering; Operations Research & Management Science; Mathematics
文章类型: Article
所属项目编号: National Natural Science Foundation of China [71472078] ; Fundamental Research Funds for the Central Universities [16LZUJBWZY008, 14LZUJBWYJ034]
所属项目名称: 国家自然科学基金项目 ; 中央高校基本科研业务费专项资金
项目资助者: NSFC ; LZU
语种: 英语
DOI: 10.1080/16843703.2016.1191181
ISSN号: 1684-3703
WOS记录号: WOS:000387161200008
EI记录号: 20163402731002
IR记录号: 20163402731002
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内容类型: 期刊论文
URI标识: http://ir.lzu.edu.cn/handle/262010/179292
Appears in Collections:管理学院_工商管理&公共管理&信息管理_期刊论文

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Recommended Citation:
He, Li-hong,Liao, Xi,Zhang, Zhe George,et al. Analysis of online dual-channel supply chain based on service level of logistics and national advertising[J]. Quality Technology and Quantitative Management,2016:1-18.
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