心悦汇月子会所商业计划书 | |
Alternative Title | Business Plan Of Xin Yue Hui Postpartum Care Center |
董劲柏 | |
Thesis Advisor | 苑春 |
2018-05-25 | |
Degree Grantor | 兰州大学 |
Place of Conferral | 兰州 |
Degree Name | 硕士 |
Keyword | 月子会所 商业计划书 创新 朝阳产业 |
Abstract | 随着我国80年代初期计划生育基本国策实施以来,普通家庭大都是“4+2+1”式的家庭结构,年轻夫妇们一般很少与父母居住在一起,甚至都不在同一个城市生活。80/90后的年轻女性,她们的自我保健意识特别强,对于自己产褥期的健康和宝宝照护也是日益重视,觉得老一代人传统坐月子的方式不太容易接受,这也促使更多的家庭开始重视女性的产后护理和婴儿护理,月子会所的出现及时满足了这部分家庭的需求。我国的产业结构伴随着社会经济的持续进展,也在不断的变化与发展,产业结构的细分也逐步清晰,作为全民经济发展中的一个全新经济增长点——母婴产业日趋热门,成为众多投资机构争相青睐的热点行业。 |
Other Abstract | With the implementation of the basic national policy of family planning in the early 1980s in China, the ordinary family is basically a “4+2+1” family structure. Young couples rarely live with their parents, and they are even not live with them in one city. Young women after 80s and 90s have a strong sense of self-care. They also pay more attention to the health of the puerperium and the care of the baby. They feel that the traditional way of confinement of the old generation is not easy to accept. This also prompts more families to pay attention to the postpartum care of women and the baby care, and the emergence of postpartum care centers meet the needs of this family timely. Along with the sustain progress of social economy, the industrial structure of China has been changing and developing constantly. And it is segmented more clearly. As a new economic growth point in the national economic development, the maternal and infant industry in becoming more and more popular, which has become a hot vocation attracted many investment institutions. |
URL | 查看原文 |
Language | 中文 |
Document Type | 学位论文 |
Identifier | http://ir.lzu.edu.cn/handle/262010/206124 |
Collection | 管理学院 |
Recommended Citation GB/T 7714 | 董劲柏. 心悦汇月子会所商业计划书[D]. 兰州. 兰州大学,2018. |
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