|Alternative Title||The media in villages: the compassion research of the use of mass media between two villages in Gan and Wan
|Place of Conferral||兰州
|Other Abstract||Mass communication and rural society has always been an important direction in developing communications. In this article it is as well in the way of field work that mass media in villages get studied, taking the village Z in An’hui Province and the village G in Gansu Province as cases. This paper puts emphasis on the first-hand material which is gained through in-depth interview and data, in this way the continual evolution of mass media in both villages developing from newspaper to broadcast to television to mobile phone to network and the present mass media usage should be known. And on this basis, it compares rural societies with different levels of economic development. It shows that under effect of custom and natural conditions the development of mass media has different characteristics. By taking these two villages’ case as an example, it reflects the existence of regional digital divide between middle and west China.
Village Z is my hometown, and village G is my boyfriend’s hometown, so I have been to the field sites several times, wrote down over 30000 words’ recording and over 20000 words’ survey diary, issued 180 pieces of questionnaires. In addition to quotes from interviewees, masses of short stories such as ‘a broadcaster’ and ‘the disappearance of canteens and opinion leaders in village G’ are cited to present two villages’ economic, culture and mass media developing process. In the theory field of communications, thick description method is applied to study similarities and differences of mass media in two villages.
Except for the introduction and conclusion, the paper is separated into three parts. Part one is about investing the developing process and present conditions of two traditional mass media including newspaper and broadcast in village Z and village G. Part two is about the developing process and present conditions of new media which means mobile phones and network. Part three is mainly about televisions in villages. It tells how the villagers know television, how they change their attitude toward it and how they use it.|
赵欢欢. 村庄里的媒介：甘皖两村庄大众媒介使用对比调查[D]. 兰州. 兰州大学,2013.
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