知名商品特有包装装潢权归属研究--以王老吉诉加多宝“红罐案”为例 | |
Alternative Title | Research on ownership of famous commodity unique packing and decoration right--Based on the red can case of Wong Lo kat v. JDB |
张广哲 | |
Subtype | 硕士 |
Thesis Advisor | 马明贤 |
2017-04-10 | |
Degree Grantor | 兰州大学 |
Place of Conferral | 兰州 |
Degree Name | 硕士 |
Keyword | 知名商品 特有性 商誉 装潢权归属 |
Abstract | 2012年7月“红罐”之争在广东省高级人民法院立案,2013年5月15 日,被誉为“中国包装装潢第一案”的王老吉与加多宝凉茶“红罐”装潢之争在广东省高级人民法院开庭审理,法院2014年12月19日作出一审判决,案件审理共经历896天,法院最终判定“红罐”凉茶特有的包装装潢权归属广药集团,加多宝凉茶外包装装潢已构成对广药集团侵权。在庭审过程中双方就知名商品是什么,王老吉商标与涉案特有的“红罐”包装装潢能否分离,特有包装装潢权的归属以及所造成的经济损失等焦点问题进行了长时间论辩。众多学者对一审判决所作出的装潢权归属广药集团表示质疑,为我国知名商品特有包装装潢权的保护留下了深刻的法律启示。本文共分为三个部分。第一部分是案情介绍,即王老吉与加多宝案情的陈述,并列出法院判决结果、判决依据,从而引出本案中三个争议焦点。第二部分重点对争议焦点进行法律分析。在本部分笔者首先是对本案中知名商品进行法律界定;其次对“红罐”包装装潢特有性进行界定;再次对王老吉商标及本案特有的“红罐”包装装潢的可分离性进行法律分析;最后得出本案知名商品特有包装装潢权益应归属加多宝公司的结论。第三部分,本文将立足于我国知名商品特有包装装潢的法律现状及不足,对我国知名商品特有包装装潢权的保护提出合理化建议。 |
Other Abstract | July 2012 "red cans" dispute in the Guangdong Provincial Higher People's Court filing, May 15, 2013, known as "China's packaging and decorating the first case," Wong Lo Kat and JDB herbal tea "red pot" decoration dispute in Guangdong Provincial Supreme People's Court trial, the court on December 19, 2014 to make the first instance verdict, The case experienced a total of 896 days ,The court final verdict the "red cans" of herbal tea unique packaging and decorating the right which belong to the Guangzhou Pharmaceutical Group. JDB herbal tea packing and decoration has constituted a violation of the Guangzhou Pharmaceutical Group.In the case of the trial, the two sides on the what is well-known goods , Wong Lo Kat trademark and the case of the unique red cans packaging and decoration can be separated, the unique packaging and decoration rights attribution and the economic losses caused by the focus of a long time argument.Many scholars on the verdict of expressed doubts ,Which for our well-known commodity-specific packaging and decoration rights left a profound legal revelation..This paper is divided into three parts. the first part is introduced the case ,And listed the court decision results, the basis of the decision, which led to the case of the three controversial focus. the second part focus on the controversy to analyze, .In this part ,the author first define well-known commodity of the case ; and secondly the" red jar" packaging and decorating the specificity of the definition; and then analyze separability between the "red jar "packaging and decoration and Wong Lo Kat trademark; And finally come to the case of well-known commodity-specific packaging and decoration rights should be attributed to the JDB company. the third part, The article will be based on China's well-known commodity unique packaging and decoration of the legal status quo and inadequate, Put forward rationalization proposals to protect China's well-known commodity unique packaging and decoration . |
URL | 查看原文 |
Language | 中文 |
Document Type | 学位论文 |
Identifier | https://ir.lzu.edu.cn/handle/262010/201825 |
Collection | 法学院 |
Recommended Citation GB/T 7714 | 张广哲. 知名商品特有包装装潢权归属研究--以王老吉诉加多宝“红罐案”为例[D]. 兰州. 兰州大学,2017. |
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