兰州大学机构库 >数学与统计学院
婚恋网站O2O发展模式研究
Alternative TitleStudy on the O2O Mode of Marriage Websites
张焱
Thesis Advisor许小平
2015-05-30
Degree Grantor兰州大学
Place of Conferral兰州
Degree Name硕士
Keyword婚恋网站 O2O模式 平台化 自组织
Abstract电子商务伴随着物流产业的发展蓬勃向上,B2C(business to consumer企业对用户)与B2B(business to business企业对企业)模式持续蓬勃发展。然而,还有一些传统行业无法在以上电商模式中进行,婚恋就是其中一个行业。因此,婚恋网站O2O(online to offline线上对线下)模式开始崭露头角。本文介绍了婚恋网站的发展过程以及如今遇到的瓶颈,通过社会调查以及数据分析,对婚恋网站O2O模式在新业务开发、用户粘度增强所起的作用进行分析。并对未来婚恋网站O2O战略提出了平台化、投资自组织的发展建议。
Other AbstractDue to the development of logistics industry, B2C and B2B companies have a spring today. Nevertheless, some traditional business couldn’t go into this e-commerce mode completely, such as dating enterprise. Therefore, online dating companies choose to cash in on the O2O mode which is making a figure in recent time. This paper introduces the developing process and the choke points today. By using social investigations and data analysis, we analyzed the influence of O2O mode in marriage websites’ user stickiness and new business development. In order to realize the sustainable development, we will suggest these marriage websites to go to the platformization and carry on some self-organization investing. Investing some creative and valuable subjects or companies in the future will be helpful for the total industrial ecosystem construction.
URL查看原文
Language中文
Document Type学位论文
Identifierhttps://ir.lzu.edu.cn/handle/262010/225276
Collection数学与统计学院
Recommended Citation
GB/T 7714
张焱. 婚恋网站O2O发展模式研究[D]. 兰州. 兰州大学,2015.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Altmetrics Score
Google Scholar
Similar articles in Google Scholar
[张焱]'s Articles
Baidu academic
Similar articles in Baidu academic
[张焱]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[张焱]'s Articles
Terms of Use
No data!
Social Bookmark/Share
No comment.
Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.