| 西北铅锌冶炼厂市场竞争力提升策略研究 | |
| Alternative Title | Research on the promotion strategy of market competence of BNMC |
| 牛棽葳 | |
| Subtype | 硕士 |
| Thesis Advisor | 郭晓东 |
| 2020-07-23 | |
| Degree Grantor | 兰州大学 |
| Place of Conferral | 兰州 |
| Degree Name | 管理学硕士 |
| Degree Discipline | 工商管理 |
| Keyword | 锌冶炼企业 竞争力 提升策略 |
| Abstract | ~中国自21世纪加入WTO以来，经济发展取得了举世瞩目的成就，带动包括锌行业在内的各行各业不断发展。锌行业在经过了初期盲目扩张后逐渐回归理性，十二五以来，按照国家宏观调控安排，行业不断淘汰落后产能，大力发展节能减排，推行绿色发展理念，同时也在积极有序进行兼并重组和境外资源的开发。当前，我国锌冶炼行业在发展的过程中存在结构性矛盾突出、资源保障程度低、缺乏产品价格话语权等情况。因此，把握住供给侧改革、一带一路中国制造2025等国家大战略机遇，不断进行产业升级，推动高质量发展，是我国锌冶炼企业实现可持续发展的必然途径。 西北铅锌冶炼厂于1986年建厂，曾经一度成为国内锌冶炼行业的领先企业，为中国锌冶炼行业做出了突出的贡献，培养了大量的人才当前铅锌厂在守住安全环保底线的同时，拥有较低的单位成本，有价金属的综合回收的能力，以及传统工艺技术优势，目前具有较强的市场竞争力但人力资源存在的较大问题，综合回收短板明显，新领域存在的竞争隐患，使得铅锌厂未来的发展前途未卜。为促进铅锌厂的可持续发展，铅锌厂需要进一步提升资源能力，继续降低单位成本、保证现有的产品产能、巩固传统工艺技术优势的情况下，必须对人力资源，生产成本管理，综合回收水平，技术创新进行全面的等提升，才能提升企业的竞争力。 本文在查阅有关市场竞争力的文献基础上，结合自身工作实际，运用文献研究法、访谈法、归纳分析法、对比法等方法，从外部明确铅锌厂所处的环境，从内部分析铅锌厂的优势竞争力，找出存在的问题及原因，运用竞争力相关理论制定提升策略，提升铅锌厂的竞争力，增加盈利能力，实现高质量可持续发展，同时也希望能为同类企业提供参考。 |
| Other Abstract | ~Since China's accession to the WTO in the 21st century, its economic development has made remarkable achievements, driving the continuous development of various industries including the zinc industry. After blind expansion in the early stage, the zinc industry has gradually returned to rationality. Since the 12th Five-Year Plan, according to the national macro-control arrangement, the industry has been eliminating backward production capacity, vigorously developing energy conservation and emission reduction, and promoting the concept of green development. At the same time, it is actively and orderly carrying out merger and reorganization and overseas resource development. At present, in the development process of zinc smelting industry in China, there are prominent structural contradictions, low degree of resource guarantee, lack of discourse power of product price and so on. Therefore, grasping the supply-side reform, "One Belt And One Road", "made in China 2025"and other national strategic opportunities, continuously upgrading the industry, and promoting high-quality development, is the inevitable way to achieve sustainable development of China's zinc smelting enterprises. Founded in 1986,BNMC zinc smelter factory was once a leading enterprise in the domestic zinc smelting industry, making outstanding contributions to the Chinese zinc smelting industry and cultivating a large number of talents. At present, while keeping the bottom line of safety and environmental protection, lead and zinc plant has low unit cost, comprehensive recovery ability of valuable metals, and advantages of traditional process technology, so it has strong market competence at present. However, there are big problems in human resources, obvious shortfalls in comprehensive recovery and hidden dangers in competition in new fields, which make the future development of lead and zinc plants uncertain. In order to promote the sustainable development of lead and zinc factory, lead and zinc factory need to further improve resources ability, continue to lower unit costs, ensure the existing product capacity, consolidate the traditional process under the condition of technical advantage, to human resources, the production cost management, the comprehensive level of recycling, thoroughly and improve technology innovation, to improve enterprise market competence. In this paper, based on the literature of market competitiveness, combining the reality of their own work, using literature method, interview method, inductive method, comparative method and other methods, from the external clear lead and zinc factory environment, from the internal advantage of competitiveness analysis of lead and zinc factory, find out the existing problems and reasons, using the theory of competitiveness related promotion strategy, improve the competitiveness of the lead and zinc factory, increase profitability, realize sustainable development, the high quality at the same time also hope to provide reference for the similar enterprises. |
| Pages | 64 |
| URL | 查看原文 |
| Language | 中文 |
| Document Type | 学位论文 |
| Identifier | https://ir.lzu.edu.cn/handle/262010/467011 |
| Collection | 管理学院 |
| Affiliation | 管理学院 |
| First Author Affilication | School of Management |
| Recommended Citation GB/T 7714 | 牛棽葳. 西北铅锌冶炼厂市场竞争力提升策略研究[D]. 兰州. 兰州大学,2020. |
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