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Influence of online product presentation on consumers' trust in organic food A mediated moderation model
期刊论文
BRITISH FOOD JOURNAL, 2017, 卷号: 119, 期号: 7, 页码: 2724-2739
Authors:
Yue, LQ
;
Liu, YM
;
Wei, XH
;
Liu, YM (reprint author), Cent S Univ, Business Sch, Changsha, Hunan, Peoples R China.
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Submit date：2018/09/28
Organic food
Trust
Perceived risk
Online product presentation
Online review length
